Construction marketing trends to watch out for in 2025

Changing client expectations, technological advancements, and increased competition are all impacting construction industry marketing trends.

Construction companies need to be agile and flexible to stay ahead of the competition, using a range of marketing tools and techniques.

Engaging clients, showcasing expertise, and driving growth are elements of a considered marketing strategy.

What are the key construction industry marketing trends to look out for in 2025?

Personalised video marketing

Video content is becoming an essential component of digital marketing.

For construction companies aiming to forge stronger connections with their audiences, personalisation will be key.

These businesses are developing customised video content tailored to various client segments, including residential, commercial, and government sectors.

By incorporating personalised project proposals, customer-centric recommendations, and targeted explainer videos, construction companies can significantly boost engagement.

Personalised videos not only address key questions, but also deliver specific information that meets the needs of distinct client groups.

Immersive VR and AR marketing

Virtual reality (VR) and augmented reality (AR) are also playing an important role in marketing for construction firms.

Instead of traditional blueprints, 2D models, and digital designs, clients will be able to experience 3D virtual walkthroughs of proposed projects.

AR apps can enable potential customers to visualise what renovations or new builds will look like, making decision-making more informed and interactive.

While still in its relative infancy, this is one of the most interesting construction industry marketing trends to watch for in the coming years.

Live streaming for real-time engagement

Construction companies are finding innovative ways to incorporate live video into their marketing and communication strategies.

They’re using live streaming for virtual site tours, project updates, and industry Q&A sessions.

Platforms like LinkedIn Live and YouTube Live enable companies to connect directly with prospects, building trust and showcasing expertise.

Live streaming can help to create a personal connection with any key personnel within the business.

Sustainable construction content

The construction industry has been working hard to become more sustainable, with new materials, techniques, and technologies being developed to lower the carbon footprint of construction projects.

Marketing strategies highlighting eco-friendly, sustainable initiatives are one of the key construction industry marketing trends, with companies looking to establish their environmental credentials.

Video and digital content showcasing green-building materials, energy-efficient practices, and sustainability certifications, reassures clients and establish credibility.  

Companies that can position themselves as leaders in green construction may be able to gain a competitive edge.

Data driven marketing and performance tracking

With marketing budgets under strain, understanding where to spend money for the optimal return on investment is essential.

The use of data and analytics is increasingly shaping marketing decisions in the construction industry.

With the introduction of AI, companies are able to analyse past performance and customer behaviour.

This allows companies to anticipate trends, optimise their ad spend, and deliver targeted campaigns.

Video engagement metrics, website traffic reports, and customer feedback can all inform those tasked with devising marketing strategies.

Influencer and employee generated content

Influencer marketing is expanding into the construction industry.

Social media influencers who specialise in construction, architecture, and home improvement are open to collaboration with construction firms to promote their services.

Building relationships with influencers can be highly effective, helping to humanise brands.

Additionally, employee generated content, such as day-in-the-life clips and behind the scenes videos, can combine to establish credibility.

High-quality video content for construction companies from Eight Engine

Creating high-quality video content will be essential for construction companies wanting to stand out in a competitive market.

Eight Engines is one of the leading video production companies in the North West of England.

We work closely with clients from different industries in Manchester and beyond to create compelling, professional, and persuasive films that engage and inspire your target audience.

Contact us today to find out how video can transform your construction company marketing strategy.

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