Helping Manchester brands, businesses and organisations get heard, engage audiences and convert through creative video content.

A snap shot from our film set while producing a documentary series for the Holocaust Center for Humanities. Here we are interviewing a local high school about their experience with some of the Center’s teaching Sam McGhee

A good website is essential for your business. It’s the shop window for your goods and services, allowing people to find and contact you easily. Making your website as attractive and compelling as possible is key. It’s not just about how good it looks. You need to be able to convince a cautious, often sceptical, audience that your business is the one they should choose.

Testimonials are a great way to share feedback for any business, helping to increase trust in your company. This article will explain the benefit of testimonials, and why video testimonials are a great way to present them.

Strengthening your credibility

Anything you can do to increase the confidence of customers in your business is worth investing time in. One of the easiest ways to do this is by using testimonials from your existing customers. This should give your clients the confidence they need to make a purchase or hire your services.

Why do testimonials make such a difference?

They help to build trust

Simply by including a testimonial section on your website, you can make it more likely that customers will trust what you are saying about your goods and services. Firstly, they act as proof that you are legitimate, have a track record and that people like them have shopped with or hired you. They also act as positive reviews. If someone is willing to give a testimonial about your business, then it says something important about the service they received.

Testimonials usually require the business owner to request an endorsement, to which a customer has to agree. For the customer to provide a testimonial means they are invested enough in your business to want to help. The more testimonials you have, the more convincing it will look.

They can help explain the benefits of your goods and services

As well as giving people good reason to trust your business, testimonials can also help to explain the benefits of those goods and services. They can provide details of what a particular customer’s needs were, and how your business was able to meet them. They can give examples of work well done. They help to humanise your business, giving your goods and services real life context.  As well as explaining the benefits of what you offer, they can also explain how the service works.

They create real connection

Testimonials create real connection. As well as providing details about yourself, your story of how you came to be running your business and what you hope to achieve, they also highlight how your business has helped other people. If people spot customers who they relate to, who may be facing similar issues and challenges, then they begin to connect with your brand.

With that in mind, what’s the best way to present testimonials to create connections and inspire confidence?

Video has the edge when it comes to testimonials

It’s a well-established fact of marketing that people soon lose concentration when faced with large quantities of text. Keeping visitors to your website engaged is a crucial task if you want to turn visitors into customers.  

Increasingly, forward-thinking businesses are seeing the value of using video for their testimonials. They are easy for visitors to access, and enable people to see and hear from satisfied previous customers. They can be used creatively, moving away from the old-fashioned list of text testimonials and meaningless names. They not only put a face to a testimonial, they show the customer in the round, talking about your business and the service they received. Done well, they can almost act as if the website visitor was asking questions and having them answered.

Testimonials are a part of your website that can easily incorporate video, making the whole site more compelling and accessible. They help create that elusive emotional resonance and connection that your brand needs.

At Eight Engines we know how to use video to show a business in its best light.

Why not contact us to find out more about how video testimonials can help you turn website visitors into satisfied customers?

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