What should be in a company profile

A company profile is an overview of a business, setting out who the company is, what it does, who it aims to serve, and why it’s different from its rivals.

It provides a concise introduction to potential investors, partners, employees, customers, and other stakeholders.

The type of business you operate, and the intended audience, will together determine the exact content.

A website profile may be relatively brief, but to make a real impact, a company profile video can introduce your business in greater depth.

Through video, you can showcase your people, workplace, products, services, and personality.

So, what is a company profile, and what should be included in a profile video?

It will typically include:

● A clear introduction to the company

● The story behind the business

● Its products or services

● The people behind the organisation

● Its values and personality

● Examples of its work

● Customers, clients or testimonials

● Key achievements or credentials

● What makes the company different

● A clear call to action

The exact contents will depend on the business and the audience, but the objective will remain the same: tell the story of your company in a way that people will understand and remember.

What is a company profile?

A company profile provides an overview of a business.

While written profiles are still useful for websites, proposals, tenders, and corporate documents, video can add movement, sound, personality and visual storytelling.

A company profile video allows you to take viewers behind the scenes, introduce the team, demonstrate products and services, showcase projects, and allow customers to tell their stories.

Video gives you the opportunity to demonstrate your experience or innovation, rather than simply telling an audience about it.

What should be included in a company profile video?

Introducing the company

In the opening seconds, viewers should quickly understand who you are and what you do.

Rather than a long corporate history, lead with the most interesting or relevant aspect of your business.

This might be:

● What you do

● A problem you solve

● Your unique proposition

● A customer story

● An impressive project

● A striking visual of your work

The aim should be to give viewers a reason to keep watching.

Tell your company's story

Once you’ve told your audience what you do, you then need to explain how you got there.

Your company’s history can provide useful context, particularly if its origins, growth, or development are a key part of your brand identity.

Video allows your story to be told visually. Archive footage, old photographs, interviews, and current filming can all be combined to show how the company has evolved.

Select the parts of your history that help explain who you are today.

Showcase your products or services

A company profile should make it clear what your business actually does.

Depending on the business, this might include:

● Product demonstrations

● Manufacturing or production processes

● Footage of employees at work

● Customer projects

● Services being delivered

● Before-and-after sequences

● Screen recordings or animation

Video can be particularly useful in making complex products and services much easier to understand.

Put people at the centre

People are one of the most valuable elements of a company profile video.

Introducing employees, founders and leadership can make an organisation feel more human and approachable. Interviews give your people the opportunity to communicate their expertise and personality in a direct way.

Not every team member needs to be on camera. Select the people who can tell the story effectively and provide different perspectives.

Customer or partner interviews can also be powerful. Hearing someone explain why they chose the company or what they achieved through working with you gives your audience independent evidence of your value.

Communicate your values and personality

Getting the tone of your company profile video right is essential. Your video needs to communicate more than what you’re selling. It should give your audience a sense of what it’s like to work with you.

If you’re running a tech company, then a clean, contemporary visual style might be for you. Creative businesses will often take a more experimental approach that communicates their ethos. Professional services companies frequently opt for something considered and authoritative.

There’s no one correct style, but the finished product should reflect the personality of the business.

Show evidence of your expertise

If you say your business has extensive experience, showcase the projects that demonstrate it. Relevant work or customer testimonials can provide evidence of the value you can bring.

Along with any awards or significant results, showcasing expertise creates a more credible company profile. The audience gets to see the evidence rather than simply being told what to believe.

Company profile video examples

If you’re in business, you’re likely to encounter company profile examples. Some will be more successful at communicating key messages than others.

When considering company profile videos, ask how effectively each film answers three questions:

1. Who is this company?

2. What does it do?

3. Why should I care?

The strongest films will avoid trying to include everything. Instead, they identify the most important story and structure the film around it.

A company profile video can be a straightforward introduction to the organisation, a cinematic brand film, a documentary-style portrait or a combination of interviews and observational footage. Your choice of format will be determined by the story rather than forcing the company message into the same template.

How long should a company profile video be?

The video should be as long as it needs to communicate the story without losing the audience's attention.

For many businesses, a company profile video of around 90 seconds to three minutes is enough time to introduce the company, show its work and communicate personality.

While longer films can work when there is a compelling story to tell, it’s important to avoid padding the film simply to include more information.

Where can you use a company profile video?

One of the biggest advantages of producing a company profile video is its versatility.

A finished film can be used across multiple channels, including:

● Your website

● LinkedIn

● YouTube

● Sales presentations

● Pitch decks

● Trade shows

● Recruitment campaigns

● Internal communications

● Social media

● Email marketing

A longer company profile can also provide source material for shorter edits for sharing across different channels.

Why work with avideo production company?

A professional video production company can manage the process from concept development and scripting through to filming, interviewing, editing, sound and final delivery.

Professional production can help ensure that the film has a clear narrative, strong visuals, and high-quality sound, to make sure the finished piece reflects your company’s brand.

At Eight Engines, we work with businesses to understand what makes them distinctive before developing a creative approach that communicates your story.

Create a company profile people remember

Video gives businesses a powerful way to introduce themselves.

Combining information with storytelling, a successful company profile video shows the people behind the organisation, demonstrates what the company does, and gives audiences a sense of its values and personality.

If you’re looking to bring your company’s story to life on screen with documentary style production, talk to Eight Engines today:

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