Resources & Guides

What Is a Corporate Video

What Is a Corporate Video

If you’re looking to get noticed, make an impact, and expand your business reach, it’s time to consider corporate video.

Although corporate videos have been around for a while, they’ve never been more central to marketing success.

With so many platforms and distribution channels, all of them with users hungry for high-quality video content, corporate videos are one marketing tool you simply cannot afford to be without.

At Eight Engines, we’re the industry experts when it comes to creating powerful corporate videos for our clients.

But what exactly is a corporate video, and how do you create a successful one?

WHAT IS A CORPORATE VIDEO?

Corporate videos are an exciting and engaging way for companies to showcase their products, services, and brands to a wider audience. They are a dynamic and visually stimulating medium that captures the attention of potential customers.

Corporate videos can be used for a variety of purposes, like introducing the company to potential clients, showcasing products or services, highlighting the company's mission and values, or providing an overview of the company's history and achievements.

With the right corporate video, you will have a head start when it comes to achieving your marketing goals.

A corporate video can be produced in a variety of formats, including live-action, animation - or a combination of both - and can be distributed through various channels, such as the company's website, social media platforms, or trade shows and other similar events.

WHY ARE CORPORATE VIDEOS IMPORTANT?

Corporate videos are an important tool for businesses looking to communicate their message, build their brand, engage with their audience, and stand out from the competition.  

They can convey complex messages in a simple and engaging way, and can be used to showcase products or services, highlight a company's values and mission, or introduce key team members to the public.

They are also highly versatile, making them a powerful marketing tool for businesses – no matter their budget. This allows companies to communicate their message to a wider audience. With the internet increasingly becoming dominated by video, corporate videos will play a key role in the marketing strategies of a growing number of ambitious companies.

HOW DO CORPORATE VIDEOS ATTRACT CLIENTS?

Corporate videos are an excellent way to attract clients to your business. By using video as part of your marketing strategy, you can showcase your products and services, build brand awareness, and demonstrate your expertise to potential clients.  They allow you to highlight the unique features and benefits of what you offer, giving your target audience a clear understanding of what sets you apart from your competitors.

By using video to communicate your company's values and mission, you can build a strong connection with your would-be customers. This can help you establish and reinforce your brand identity, making it more likely that potential clients will choose you over competitors.

Corporate videos allow you to present information in a clear and concise way, showcasing your skills and knowledge to your target audience. Perhaps most importantly, corporate videos can spark an emotional connection with the audience, creating lasting impressions that attract clients and customers to your products and services.

WHAT ARE THE TYPES OF CORPORATE VIDEOS?

There is a wide range of different types of corporate video each of which can be used to achieve different marketing goals and objectives. Some of the most common types of corporate video include:

Brand videos

These videos showcase the overall brand of the business and the values and mission behind it

Product or service videos

These videos focus on specific products or services that the business provides, highlighting their unique features and benefits

Testimonial videos

These videos feature satisfied customers sharing their positive experiences with the business, which can help build trust and credibility. They reassure potential customers you can deliver on your promises

Explainer videos

Sometimes new products need a little introduction. Explainer videos introduce complex products or services in a simple and engaging way, helping potential clients understand what the business offers and how it can benefit them

Event videos

Share those important business events with a global audience. Whether it’s conferences, product launches, or award ceremonies, event videos can help you share some of the excitement.

Educational videos

You’ve got the industry knowledge so why not share it? Educational videos give you the opportunity to demonstrate the business’s expertise and build trust with potential clients. They can also be used as an in-house tool for training and development.  

WHAT ARE THE LATEST TRENDS IN CORPORATE VIDEO PRODUCTION?

The world of corporate video marketing is fast-moving, buzzing with ideas, and always dynamic.

Staying up to date with the latest trends in corporate video can help businesses create more effective and engaging video content that resonates with their target audience.

As technology and consumer expectations change and evolve, so too do trends in corporate videos.

Here are some of the trends that are causing a buzz in the world of corporate video.

Short-dorm videos

Social media and handheld technology are having an impact on our collective attention span. People now want to access short, snappy video content that engages from the beginning. Bite-sized videos are more likely to be watched in their entirety, which makes them an effective way to quickly grab the attention of your audience. Short-form videos are particularly useful for sharing on social media platforms, where users tend to scroll through their feeds at a rapid pace. By creating concise, engaging videos, businesses can increase the chances of their content being viewed and shared by their target audience.

Live streaming

Live streaming video is becoming increasingly popular, as it allows businesses to connect with their audience in real-time. This is especially useful for events or product launches and can increase engagement with viewers. The footage that is captured through a live-stream event can be edited and repackaged for use in other formats.

Authenticity

Consumers are becoming more discerning when it comes to marketing and are looking for authenticity in the videos they engage with. This means that businesses need to focus on creating more genuine, relatable videos that connect with their audience on a personal level.

Storytelling

Storytelling has always been a powerful tool in marketing, and it's becoming even more important in the world of corporate video. By telling a compelling story, businesses can create an emotional connection with their audience and make their message more memorable.

Trends in corporate video move quickly, so when you’re developing a corporate video for your brand it’s important to consider your goals and objectives.

Choose a format and approach that suits your brand and your goals, rather than looking for an off-the-peg route to success that chases current trends.

WHAT SHOULD BE INCLUDED IN A CORPORATE VIDEO?

A well-crafted corporate video should be informative, engaging, and visually appealing but the content will differ depending on the type and requirements of the business.

However, there are some common components in most successful corporate videos.

The video should begin with a brief introduction that provides an overview of the company and what it does. This helps to set the context for the rest of the video and gives the audience an idea of what to expect.

Consistent use of the company's branding elements, such as logos and colours, throughout the video reinforces brand identity and helps to build brand recognition. This can be particularly important for businesses that are trying to establish themselves in a crowded market.

Storytelling techniques can be used to build a stronger connection between the audience and the company and make the message more memorable.

Your corporate video should clearly communicate the benefits of the company’s products and services, and how they can solve the audience’s problems. This gives your target audience a sound reason to engage with your brand.

End your corporate video with a clear, compelling call-to-action. Do you want them to contact you for more information or visit your company website? This is what converts those growing viewer numbers into customers or leads, giving your corporate video real marketing power.

HOW DO YOU MAKE A GOOD CORPORATE VIDEO?

Making a good corporate video requires careful planning, creativity, and attention to detail.  It also helps of course, if you have the services of a corporate video production company with film and TV experience who can give your video a polished edge.

Before you start, you need to define what you hope to achieve with your video. Do you want to raise brand awareness, promote a new product or service, or showcase your company culture? Clarifying your goals will help guide the creative process and ensure that the video is aligned with your overall marketing strategy.

Knowing your target audience is crucial for creating a video that resonates with them. Consider factors such as age, gender, interests, and values to ensure you tailor your message to meet their expectations.

Keeping your message simple tends to be more effective. Developing a clear and concise message makes it easier for your audience to engage and understand. Storytelling techniques can create a narrative that connects emotionally with the audience.

Good visuals and audio are also a key part of effective corporate videos alongside effective and intelligent editing.

A professional production team can help ensure you create a high-quality corporate video. It can also provide expertise in areas like scriptwriting, cinematography, and editing, and can help you create a video that stands out from the competition.

It can also ensure that the video is completed on time and within budget, allowing you to focus on other aspects of your business.

HOW TO STRUCTURE A CORPORATE VIDEO

Once you’ve defined your goals for your corporate video, then you can think about structure.

Remember to make sure your video is only as long as it needs to be and cut out the superfluous content that can lead to your audience scrolling past.

A successful corporate video begins with a compelling hook. Is there a problem that you’re looking to solve, or a need that’s not being met? Write that killer opening line that grabs the audience's attention.

Then it's time to explain the problem, risk or opportunity in more detail, laying the groundwork for your product or service. Introduce your product with a bang, making it clear it’s the solution to the problem that you’ve already raised. You can then move into bitesize details about how your product or service works, being sure to highlight the key benefits.

Round off with a call to action that motivates your audience to act.

HOW LONG SHOULD CORPORATE VIDEOS BE?

The ideal length of a corporate video can vary depending on its purpose and the target audience. However, as attention spans are getting shorter, it is generally recommended to keep corporate videos concise and to the point. Ideally, they should be long enough to allow you to convey your message effectively without losing the viewer's attention.  

However, it's important to remember that some types of videos, such as product demonstrations or educational videos, may require a longer runtime to fully cover all the necessary information.

Ultimately, the length of your corporate video should be determined by your specific goals and the needs of your target audience.

HOW DO YOU WRITE A CORPORATE VIDEO BRIEF?

A corporate video brief sets out the basic structure of your video, its aims and objectives and key points. When you’re working on a corporate video script, the brief is a good platform through which to clarify and refine your goals.

After you’ve clarified the goals of your corporate video you should then answer a number of questions:

- What will be the length of your corporate video?
- Who are your target audience? Think about factors such as age, education level, finances)
- What product, service or solution are you offering them?
- What problem will it solve or needs it will meet?
- What value will your corporate video bring to your audience and what makes it different from the competition?
- What action do you want your audience to take?

Your brief will not only clarify your thoughts it will also help when it comes to writing the script of your corporate video.

HOW MUCH SHOULD A CORPORATE VIDEO COST?

The cost of a corporate video can vary greatly depending on a variety of factors, such as its length, the complexity of the project, the location of the shoot, and the level of production quality desired.

A basic corporate video will be considerably cheaper than a more complex video with advanced special effects or animation.

It's important to work with a professional production team to get an accurate estimate based on your specific needs and goals and to ensure that the project is completed within your budget.

CREATE A SUCCESSFUL CORPORATE VIDEO WITH EIGHT ENGINES

At Eight Engines, our experienced and creative team of video production experts can create a corporate video that effectively communicates your message to your target audience.

From concept development to post-production, we handle every step of the process with professionalism and attention to detail.

With our help, you can create a video that will stand out in today's crowded market and help your business grow.

Contact us to learn more about our corporate video production services.

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