What Is a Corporate Video

Corporate videos are one of the most effective ways to showcase your business, connect with audiences, and grow your brand. In today’s digital landscape, where video dominates online engagement, investing in professional corporate video production is essential.

At Eight Engines, we specialise in creating corporate videos that deliver measurable results. Let us help you tell your story, highlight your products, and make your brand unforgettable.

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CORPORATE VIDEOS EXPLAINED

A corporate video is a multimedia presentation designed to promote a company, its products, services, or mission. Corporate videos can:

• Introduce your company to clients and partners
• Showcase products or services
• Highlight company culture, mission, and values
• Present achievements or key milestones

Formats include live-action, animation, or hybrid, and videos can be distributed on websites, social media, trade shows, and internal communications.

Partner with Eight Engines today to craft a corporate video that speaks to your audience and strengthens your brand

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Why Corporate Videos Matter

Corporate videos can help your business:

1. Simplify complex ideas – turn complicated concepts into engaging visuals.
2. Boost brand identity – communicate your mission, values, and story.
3. Build credibility – showcase testimonials, behind-the-scenes, and real people.
4. Stand out from competitors – memorable videos create lasting impressions.
5. Reach wider audiences – video content is highly shareable and engaging.

Don’t just tell your story, show it. Contact Eight Engines to produce a corporate video that captivates your audience.

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Types of Corporate Videos

Each type of corporate video serves a different purpose. At Eight Engines, we help you choose the right format to achieve your goals:

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Current Trends in Corporate Video

• Short-form content – Perfect for social media and quick attention spans.
• Live streaming – Engage audiences in real-time and repurpose recordings.
• Authenticity  – Viewers prefer genuine, human content over scripted ads.
• Storytelling – Narrative-driven content creates emotional engagement.

Stay ahead of trends. Let Eight Engines produce corporate videos that resonate with modern audiences.

Key Elements of a Successful Corporate Video

• Strong opening hook to capture attention
• Consistent branding throughout visuals and messaging
• Clear story structure – beginning, middle, end
• Focused value proposition and benefits
• Clear call-to-action (CTA)

Maximise impact by partnering with Eight Engines to craft every element of your corporate video with precision.

How to Make an Effective Corporate Video

1. Define your goal – Brand awareness, leads, recruitment, or education.
2. Know your audience – Tailor content, tone, and visuals to your viewers.
3. Keep your message simple – Focus on one clear, memorable idea.
4. Design visuals and audio carefully – Quality production improves perception.
5. Collaborate with experts – Scriptwriting, directing, and editing elevate your     story.
6. Plan your timing and budget – Align ambition with resources.

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Structuring Your Video

A well-structured video increases engagement and retention:

1. Hook / Opener – Capture attention immediately
2. Problem / Context – Present an issue your audience cares about
3. Solution Introduction – Introduce your product, service, or company
4. Details & Benefits – Highlight value, features, and advantages
5. Call-to-Action – Direct viewers to the next step

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Duration Guidelines

• Short (30–90 seconds) – Social media and online ads
• Medium (2–3 minutes) – Company overviews or product demos
• Long  (5+ minutes) – Training, webinars, or in-depth storytelling

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Corporate Video Brief Essentials

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A strong brief guides production and ensures results

Include:

• Target audience
• Goals and objectives
• Key message or story
• Product / service highlights
• Call-to-action
• Branding guidelines

Cost Factors

Video production cost depends on:

• Length – More footage increases cost
• Complexity – Animation, graphics, multiple locations
• Production  quality – Lighting, sound, editing, color grading
• Talent  – Actors, voiceover artists, or team members

Why Choose Eight Engines

Eight Engines provides end-to-end corporate video production, including:

• Creative concept development
• Scriptwriting
• Filming and directing
• Editing, sound, and colour grading
• Distribution strategy

Transform your ideas into impactful videos. Contact Eight Engines today and start your corporate video journey – call us on 0161 974 1319

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