What should be in a company profile

Company Profile Videos: What Should Be Included?

When building or reinventing a brand, you need strong foundations, just like constructing a building. Your branding must be distinctive, effective and built on solid materials. A company profile is one of these foundational elements. It provides a clear introduction to your business: who you are, what you do, and what you stand for.

What is a Company Profile?

• A company profile is a summary of your brand: it explains who you are, what services or products you offer, your values and your history.
• It helps your audience, whether clients, partners or investors, to quickly understand your purpose, identity and unique offering.
• It should communicate your unique selling points, major milestones and the essence of your company’s story.

Why is a Company Profile Important?

1. First Impressions

Your company profile often acts as the first experience someone will have of your brand. If it’s strong, it can lead to further engagement.

2. Credibility

A thoughtful, professional profile builds trust in your brand and shows that you take how you present yourself seriously.

3. Clear Communication

It delivers a concise overview—covering who you are, your story, your values and what you offer. This clarity helps your audience.

4. Marketing & Branding

The company profile is central to your branding and marketing strategy; it can be shared broadly and help you stand out.

5. Brand Consistency

It underpins your wider communications, helping ensure your brand image remains aligned and coherent.

6. Track Record

Over time, a company profile can document your achievements and growth, reinforcing your status and experience.

7. Recruitment & Engagement

A profile video, for example, can show your culture and values—helping attract talent and engage current employees.

8. Investor Relations

It gives potential investors a clear sense of your story, direction and ambition.

In short: creating a strong company profile gives your marketing a firmer foundation and offers a window into your brand for customers, partners and stakeholders alike.

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How Are Company Profiles Created?

Creating a company profile video involves a blend of storytelling and technical production. The steps typically include:

1. Initial Consultation – Understand objectives, target audience, core message.
2. Research & Scripting – Gather company info (history, values, objectives); craft a narrative script.
3. Storyboarding – Plan visuals, shot sequences and style.
4. Production – Film the content: operations, people, products/services, interviews.
5. Post-Production – Edit footage, add graphics, music, animations; polish for impact.
6. Reviews & Revisions – Client reviews the video; revisions ensure alignment with objectives.
7. Final Delivery – Deliver the finished video in the required formats for your use.

How To Make Your Company Profile Stand Out

To ensure your company profile (especially video-based) makes an impact, include the following elements:

• Authentic Storytelling – Avoid overly corporate language or marketing jargon. Tell human stories, make it relatable.
• Highlight Your Unique Selling Proposition (USP) – What sets you apart? Your story, product, service or culture—make it central.
• Optimise for Digital Platforms – Think about where you’ll publish/share it (website, social, email). Make sure the format and length suit each platform.
• Include Testimonials – Real feedback from clients, customers or partners adds credibility.
• Engage Your Audience – Incorporate interactive touches or clear calls to action (i.e. “Visit our site”, “Contact us”).
• Keep it Concise – Especially for video, shorter is often better; grab attention and don’t lose it.
• Professional Production Quality – High production values matter if you want to be taken seriously. Investing in professional video production services pays off.
• Update Regularly – Your company evolves; an outdated profile can be off-putting. Refresh your profile when major changes happen (rebrand, relocation, new strategy etc).

Why Work With Eight Engines for Your Company Profile Video

At Eight Engines we bring film, and TV-level production values to corporate video. We combine creative talent with technical expertise to help your brand shine.

If you’re looking to bring your company profile to life through video, especially documentary-style storytelling, reach out today. Whether you want to capture your culture, tell your brand story, or present your business to clients, partners or investors, we’re ready to help.

Ready to create a compelling company profile video? Get in touch with our team at Eight Engines today.

Want documentary-style video production to communicate your brand story? Contact us and we’ll explore how we can support your vision.

Let’s talk about your next project and how we can bring it to life together.

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