Resources & Guides

What should be in a company profile

What should be in a company profile

 Company Profile Videos

When you’re building or reinventing a brand you need to start from the bottom up. Like a building, your branding needs strong foundations and the right materials to be strong, distinctive and effective.

A company profile is one such building block. They provide a basic introduction to your brand and a neat summation of what you’re about. It expresses your goals, ethos and identity in a succinct way, enabling your target audience to develop an immediate understanding of what your company and your brand are all about. 

What is a company profile, how do you create a company profile, what are company profile examples and what role can video play in communicating that company profile to the largest possible audience? 

What are company profiles? 

Company profiles are summations of the brand, who they are, their purpose and the products or services they are providing. It will express the values of the company and neatly sum up the history of the company and key milestones. Company profiles can be powerful tools for establishing credibility and building trust with clients, business partners and investors.

A well-crafted company profile can communicate unique selling points and achievements and build a strong connection with the target audience. A company profile should also provide a compelling narrative that captures the essence of the company.

Why is a company profile important?

A company profile is a key element in a company’s branding and marketing communications. It has a foundational role in shaping the company’s image and reputation.

Here are some of the key reasons why a company profile is an essential part of marketing success:

  • First Impressions

A company profile can provide an initial impression of the business to a potential client, investor or partner. They can make the difference between further engagement and being overlooked so it’s important to get it right. A well-crafted profile can set the tone for a positive first impression of your company.

  • Credibility 

A professional company profile helps establish trust and convey credibility. It demonstrates that your company is serious about how it’s perceived and how it communicates. This can be reassuring to customers, partners and investors.

  • Clear Communication

A company profile is a concise way to communicate essential information about your company. They provide a clear overview of the company’s story, values, achievements and products enabling your audience to quickly understand what your company is all about.

  • Marketing & Branding

A company profile forms a cornerstone of your branding and marketing strategy. It can be shared across a variety of platforms, as well as serving as an introduction to the company on your website. A company profile enables you to set out what differentiates your company from the competition.

  • Branding Consistency

A company profile can underpin much of your marketing strategy and help to create greater consistency in your branding. The company’s image can remain coherent and aligned with your core values and key objectives.

  • Establish Your Track Record

Over time, a company profile can be used to set out the company’s achievements and developments. A company profile can establish your track record, documenting key milestones and achievements in your journey.

  • Recruitment & Employee Engagement

A company profile video can be a valuable resource when it comes to attracting talent and engaging existing employees. They provide insights into the company’s culture, ethos, ambitions and work environment. A company profile video can also be an engaging tool for attracting high-quality candidates to your organisation as they provide a tangible insight into life at the company.

  • Strengthen Investor Relations

A comprehensive profile can give potential investors a better idea of the company’s story, its financial position, growth position, and strategic direction. It can be a vital tool in attracting and retaining investment partners.

A company profile is, in fact, highly flexible and can be squarely targeted at a range of stakeholders, customers, investors and partners. By creating a company profile you are placing your subsequent marketing efforts on a firmer footing, providing a window into the company and a point of reference for your broader marketing strategy.

What is a company profile video?

Traditionally, a company profile may have been a printed document. Over recent decades, company profiles have become digital with many established and ambitious brands choosing to opt for company profile videos.  

Crucially, company profile videos match the changing internet media landscape. Social media is increasingly becoming a video-driven medium, and company profile videos can be easily shared. Usually with a length of around a few minutes, they are an ideal length to engage social media users. In a fast-paced digital environment, a well-constructed company profile video can capture and retain attention in a competitive marketplace.

Company profile videos might include footage of the company’s operation, products or services. It could include interviews with key team members or company founders. They provide a human touch, allowing viewers to connect with the people behind the brand. Interviews and behind-the-scenes footage help to convey the company’s culture and personality, encouraging engagement and fostering loyalty.

In short, company profile videos can be powerful tools for communicating your company story, ethos and goals. A company profile video provides a dynamic and engaging visual representation of your company, capturing its identity and values, as well as what you offer. It allows you to go beyond the limitations of static text and images, enabling you to convey your message in a more compelling way. Ultimately, they serve as a powerful introduction to your company.

How are company profiles created? 

Creating a company profile video involves creativity, technical knowledge, proper planning and a systematic approach. It blends the art of storytelling with the technical skills required for video production.

The following steps briefly summarise what’s involved in the company profile video development process.

  • Initial Consultation

The video production team will consult with the client to develop an understanding of the objectives, target audience and core message they wish to convey through the video. This will guide the future development of the video so it’s important to be thorough. 

  • Research and scripting

Research is conducted to gather information about the company, its history, values, and objectives. The scripting phase creates a compelling narrative. This script serves as the backbone of the company profile, guiding the production process.

  • Storyboarding

A visual storyboard is created to plan the shots and sequences. This stage helps to determine the visual style and development of the video.

  • Production

Now it’s time to shoot the video content. This can include a number of elements depending on the company, its target audience and what it hopes to achieve through the company profile video. The production team will ensure that the content matches the script and the visual storyboard.

  • Post-Production 

Post-production is a key stage when the captured footage is meticulously edited. Elements can be added such as graphics, music, and animation to enhance its overall appeal. Getting the editing right is all important as what happens at this stage will play a significant part in the overall success of the project.

  • Reviews & Revision 

During the review process, the client will take a look at what’s been created and may suggest revisions. This should be done to ensure that the finished product fully matches the objectives of the company in creating a company profile video.

  • Final Delivery

Upon approval by the client, the final video is delivered in the desired format for the client's intended use. 

How to create a company profile to help your business stand out 

A well-constructed company profile video can be a powerful tool to help your business stand out from the competition. Here are a few key elements that go into creating successful company profile videos:

  • Authentic Storytelling

At the heart of your company profile is a compelling narrative about your business. Try to avoid too much corporate jargon and marketing speak. Instead, you should focus on human narratives that are relatable and which will resonate with your audience.

  • Highlight Your Unique Selling Proposition (USP)

Whether it’s your personal story, your products or your services, what sets your business apart from the competition should shape the narrative of your company profile video.

  • Optimise for Digital Platforms

Your video should be optimised for different social media platforms, your website, email marketing and wherever else you intend to use it.

  • Customer/Client/Partner Testimonials

Including testimonials from your customers and clients can add credibility to your story. Testimonials can highlight how your products and services have positively impacted others. 

  • Engage With Your Audience

Interactive elements can make your video more engaging and help to build brand loyalty as well as awareness. Encourage viewers to visit your website, sign up for updates, subscribe to your social media feeds or contact you for more information.

  • Keep it Concise

The best company profile videos are concise. While the length of company profile videos can vary depending on the company and what you need to communicate, the best ones rarely go on too long.

  • Professional Production

A polished, well-produced video that matches the highest industry standards is essential if you are serious about creating an effective company profile video. You should invest in professional video production services to ensure the best results.

  • Don’t Forget to Update

Finally, it’s important that your company profile isn’t seen as a one-off event. An out-of-date company profile can be off-putting to your audience. Your profile should be updated regularly to take into account your latest achievements and developments. This is particularly important when there has been a significant change at your company, such as relocation or rebranding.

Best company profile examples 

Some of the best company profiles created by UK companies include:

  • Mulberry

For its 50th anniversary, Mulberry released a video that underlined its commitment to creating high-quality, lasting products that are created with traditional values. It places sustainability and integrity at the heart of the brand story and company outlook.

https://www.youtube.com/watch?v=GP-nOvEN-6Y

  • Jaguar Land Rover

Tata-owned Jaguar Land Rover created a company video that showcased the distinct roots of the two British brands that make up its combined identity. It reflects the values of quality and sustainability that underpin the brand approach to luxury design.

https://www.youtube.com/watch?v=hVq2_g42B4k

  • Virgin Atlantic

An airline with a great company profile video is Virgin Atlantic. It showcases the company’s commitment to customer-first service and highlights the roles, experiences and spirit of the company. 

https://www.youtube.com/watch?v=UfElEJdIAmU

  • BrewDog

BrewDog’s rebellious and innovative spirit is captured in their company profile video. It combines authenticity and energy to engage the target audience.

https://www.youtube.com/watch?v=lAC1IaMO8CQ  

  • Lush

The handmade cosmetics company Lush created a company profile video for its 27th-anniversary event that emphasises the brand’s ethical and sustainable practices, helping it to connect with the values and priorities of its target audience.  

https://www.youtube.com/watch?v=IsOAvwdHuM0

Company Profile Video Production from Eight Engines

At Eight Engines, we have the experience, creative talent and technical know-how to help you create a successful company profile video.

Our corporate video production services are tailored to the needs of ambitious businesses. We bring film and TV production values to everything that we do, allowing you to access industry-standard video production. 

Contact us today to find out more about how we work and what we can do for your brand.

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