Video marketing has never been so important. With video traffic now dominating the internet, there is a hunger for quality video content among consumers. Professional video content can inspire and engage like no other format, bringing audio and visual components together to powerful effect.
In a world where corporate video is increasing, businesses need to think creatively about how their content can stand out from the crowd. Corporate video ideas need to capture the imagination of the target audience if they are to deliver the desired results.
Here are 5 corporate video ideas that could help your business stand out from the competition.
Showcase Your Exciting New Product
So you’ve developed an innovative new idea that pushes the dial on what was once thought possible. Now you have to communicate your excitement to your target audience. A product showcase video is your opportunity to make a real impression. Tell your audience what makes your product different in a concise, compelling way that encourages them to share your enthusiasm.
Establishing Your Brand
If you’ve put time, effort and creativity into creating an exciting brand, then you need to shout about it. Brand identity videos are a great way to set out your platform, your ideas, values and what makes your brand stand out from the crowd. A brand identity video is a great way to make a strong initial impact and generate curiosity from people who may share your values and perspective.
Let Your Customers Talk
Clearing the stage and allowing your customers to talk is a great way to get your message across. Giving satisfied customers, partners and clients a platform on which to communicate their experience with your products and services builds trust among potential customers. Your satisfied customers can be some of your company’s strongest advocates.
Meet The Team
Businesses are about people. They are made up of individuals with unique backgrounds who come together with a shared purpose to make great products and provide outstanding services. Meet the team and behind-the-scenes videos help you put a human face to your business, helping your target audience to connect and relate to your brand. Corporate video ideas that create personal connections are a powerful way to build brand loyalty.
This Is How We Did It
Have you got a great story to tell about a product you launched, an event you put on or a service you delivered? Then a case study video can be a great way to share your success with a wider audience. Case studies remain popular among corporate video ideas as they communicate a tangible success for your business and how it helped your customers.
Making A Success of Your Corporate Video
If you’ve some exciting corporate video ideas you’d like to bring to life, then it’s important to give them the best platform on which to shine.
Working with a professional corporate video production company ensures your videos are produced to the highest possible standards. The corporate video production team at Eight Engines bring TV and film production experience to every project. We understand what it takes to make a success of your corporate video.
Contact us to share your ideas and find out how we can help.