A business promo video is a powerful marketing tool to help you build your brand and grow your business. In today's fast-paced digital age, consumers are bombarded with information from all sides, and it can be challenging for businesses to stand out.
A well-produced, professional promo video can cut through the noise and grab the attention of potential customers, making it a valuable addition to any marketing strategy.
If you’re considering developing video content for your brand, what are the advantages of beginning with a promotional video?
What is a promotional video?
A promotional video is a short piece of video content that promotes a company’s products or services. It will typically be used as an introduction video and will be used to attract new customers and increase brand awareness.
They can be used in a variety of ways across platforms and other digital settings. They might be featured on a website, attached to emails, across social media platforms or at trade shows and other events.
Promo videos can be very simple, perhaps with a series of stationary images with voiceover narration, or professionally produced video with actors, music and special effects.
Why should you create a promotional video for your business?
Promotional videos have a range of benefits for businesses. There are numerous reasons why businesses should invest in a professional promotional video. Here are the main five:
Attract new customers
A promotional video is a great way to introduce your business, the products you sell or the services you offer. It allows you to do it in an engaging and visually appealing way that makes it more likely that potential customers will want to learn more.
A promotional video is a statement of intent for your business, particularly if you’re a start-up or moving into new markets. It gives your target audience a quick and accessible introduction to your brand and what you offer.
As well as grabbing attention, promo videos can also explain more about your products and services. This is especially important if what you’re offering is niche or innovative. Perhaps you’re wanting to grow and develop an entirely new market and need a quick way to show why people should be interested. This aspect can also be useful for products and services that may be difficult to understand through text or static images alone.
Showcase your brand and build awareness
Brands that really stand out and often have an oversized impact will usually have very strong brand values and a well-developed identity. Often they began as insurgent brands offering new products or a different approach that shook up an established market. Promo videos are a great way to communicate the values and ideas that motivate your brand. They allow you to set out what makes your brand different from the competition and the unique approach that you bring to the marketplace.
Using music, storytelling, and other techniques, they can create an emotional connection with potential customers, which can be powerful in persuading them to try your products or services and to invest in your brand.
Initially, you may just be looking to prompt people to like or follow your social feeds. In this case, promo videos are an excellent way to do that when used creatively. You then have the opportunity to encourage their interest and ultimately turn them into customers.
Demonstrate your products and services
Promo videos give you the chance to get your products and services in front of your target audience. They allow you to illustrate what makes your products superior to those of your competitors. They also give you the chance to take a detailed look at your products, explaining how they work and why they are effective.
Promo videos can show your products or services in action, giving potential customers a sense of how they will work in real-world situations. A promo video might also incorporate customer testimonials where people share their own experience using your products or services.
It can be used across platforms
Promotional videos can be used across different platforms and social media channels. It can be featured on your company website as a way to introduce your business and showcase your products and services to visitors. They are easy to share across social media platforms, as well as being highly effective when used as part of email marketing campaigns.
As well as digital channels, promotional videos can also be used at events, exhibitions and trade shows to introduce your brand, products and services. They are also a valuable tool for the sale teams who may wish to use them as part of their sales presentation.
It can be used in paid advertising
If you’re looking to use paid advertising, a promotional video can be a great option. It can be designed and produced to maximise its impact and can be particularly effective at converting viewers into followers of your social media platforms. These can then be used to foster their interest, ultimately encouraging them to become customers.
Create a professional promotional video with Eight Engines
At Eight Engines, we work with ambitious businesses to create promotional videos that get results.
We’re a video production company based in the heart of Manchester. The company was founded as a TV production company producing award-winning TV dramas for the BBC. In 2017, we began expanding into the marketing world, producing content for clients ranging from huge household names to SMEs, always bringing the same commitment to quality and world-class storytelling.
Today, we’re a multi-disciplinary agency, creating attention-grabbing TV adverts, jaw-dropping digital campaigns, world-class live streams, binge-worthy broadcast television, and show-stopping event films.
Contact us today to find out more about how we can help you develop a video marketing strategy that delivers results.