Insights & Articles

Video content ideas for your next corporate event

Video content ideas for your next corporate event

A corporate event video can be an excellent means to promote, celebrate, and share your next event. Whether you’re planning a product launch, awards ceremony, or conference, video can be used to create excitement and record the details of your event.

What is a corporate event video and how can you use it to maximise the reach of your upcoming events?

How video content can help promote your corporate event

If you’re planning a corporate event, then video can be a great way to promote and capture it. A corporate event video can be a dynamic and engaging medium to capture the attention of attendees, stakeholders and wider audiences.

Corporate event video is a flexible tool that can be used to promote your event, record key aspects of your event, or share elements of the event with your wider audience.

Whether it's generating excitement before the event, providing valuable content during the proceedings, or preserving memories for future reference, corporate event video plays a vital role in amplifying the reach and impact of corporate gatherings. When used intelligently, corporate event video can contribute to the success and effectiveness of the event itself.

10 great corporate event videos to suit every budget

Here are ten great ideas for corporate event videos:

Teaser Trailers

Short teaser trailers can generate interest and anticipation around your event. They can provide glimpses of keynote speakers, entertainment, workshop sessions, and networking opportunities, encourage viewers to learn more or register for the event.

Speaker Interviews

Corporate event videos can include interviews with keynote speakers, panelists, or industry experts participating in the event. They can provide insights into the topics being covered, their expertise, and why attendees shouldn’t miss their sessions.

Behind The Scenes

Corporate event video can offer behind-the-scenes glimpses into the preparation and organisation of the event.

Testimonials from Past Attendees

Collect testimonials from previous event attendees sharing their positive experiences, key takeaways, and networking opportunities. These demonstrate the value of attending the event and encouraging others to register.

Virtual Tours

Provide virtual tours of the event venue or virtual platform if it's an online event. Highlight key features, session locations, networking areas, and any other elements attendees can expect.

Countdown Videos

Countdown videos leading up to the event create a sense of urgency and excitement. They remind viewers of the approaching date, including highlights of what attendees can look forward to, special announcements, or early bird registrations.

Previous Event Highlights

Highlight reels from previous events can showcase memorable moments, keynote speeches, attendee interactions, and networking opportunities. They demonstrate what future attendees can expect.

Q&A Sessions

Q&A sessions via video can engage your audience and gather feedback, topics of interest, or expectation. This not only promotes the event but also fosters a sense of community and involvement among potential attendees.

Explainer Videos

Explainer videos can illustrate the event’s theme, agenda, and potential benefits in a visually captivating way. Event explainer videos simplify complex information, making it easier for viewers to understand what the event is all about and what attendees can expect.

Live Stream Previews

Live stream previews of select sessions or keynote speeches give viewers a taste of the content they can expect at the event. Live content can be shared on social media platforms, increasing visibility and attracting a wider audience.

Professional corporate event video from Eight Engines

Our marketing video production team brings professional TV and film production experience to every project, creating corporate  event videos that help you generate interest and excitement in your event.

We work with you to create compelling and engaging video content that delivers results and achieves your objectives.

If you’re considering a corporate event video for your next event, then we’d love to hear from you.

Contact us to find out how corporate video can help your business grow and develop.


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