If you’re looking to make a real impression with your new business, then nothing sets the agenda quite like high-quality video content.
Video production for start-ups will usually have a range of goals depending on the products or services they’re offering. Primarily, it’s all about introducing the business and the brand and what you have to offer. Video content allows start-ups to do that in an immediate, engaging and compelling way.
CAPTURE, CAPTIVATE AND CONVERT
Video content sets out to capture the attention of your target audience. As a highly engaging medium it is better equipped to grab the attention of potential customers. Make your videos visually appealing, entertaining and informative and this becomes even easier.
Because video allows start-ups to explain products or services in a way that’s easy for viewers to understand, it's easier to convince them of the value of what you’re offering.
Once a potential customer has been convinced of the value of your products or services, video can then be used to encourage them to take action. This might be making a purchase, filling out a form or submitting an enquiry. Or it might be as simple as encouraging them to follow your social media feeds.
All of these elements of video give it a unique ability to help start-up businesses rapidly expand their overall reach.
WHY YOUR START-UP NEEDS VIDEO CONTENT
- Video content introduces your brand
If you’re a brand new business in a crowded market you need to grab the attention of your target audience. Video is a straightforward means to do that. Whether you’re introducing your products, your services, your new approach or yourselves, no other medium has such a direct and immediate impact. Video allows you to think creatively, expanding the range of what’s possible when it comes to marketing.
- Video content dominates the internet
According to a report from Cisco, online videos now make up more than 82% of all consumer internet traffic. This trend is due in part to the increasing availability of high-speed internet and the widespread use of smartphones, which make it easier for people to watch videos online.
Everyone is creating, sharing and liking video. From brands to people on a night-out, video is everywhere. If your new business is going to get noticed, you need to create professional video content.
- Video content levels the playing field
It’s never been easier for start-ups and smaller businesses to create compelling video content that gets your brand noticed from the outset. Start-ups can produce video that looks every bit as professional as that produced by larger competitors with big marketing budgets.
- Video creates a more personal connection between you and your customers
Video allows for the human element of the business to be more accessible. You or your colleagues can talk about your products and services, introduce yourselves and explain why you’re passionate about what you do. You can share something of the vision that motivated you to start your new business and encourage other people to invest in that vision. Video breaks down barriers and helps you inspire your target audience.
- Video encourages engagement
Engaging your target audience as a start-up business can be challenging. They may already have preferred brands, shops or service providers for what you are offering. Video allows you to make a case for your brand and to highlight the differences between what’s already available and what you’re offering.
- Video is an adaptable medium
Video is a uniquely adaptable medium. Once you’ve created your video content it can be used across your social media channels, on your website, and in email campaigns. It can encourage engagement across all of your marketing channels.
- Video is more affordable than you think
The cost of creating high quality video for your brand has fallen considerably over the past couple of decades. What was once a relatively expensive exercise that was out of reach for start-up businesses is now affordable. Start-up businesses can now create professional, creative and captivating videos that don’t break the bank.
TIME TO GET YOUR BRAND NOTICED
You’re a new brand in a crowded market so you need to make an immediate and direct impression on your intended audience. Video can help you do that. What’s more, it’s instantly shareable, meaning that once your video is on social media and other online channels, it can easily be shared.
If you make your video compelling and engaging, you begin to generate interest for your new business. Your first video is a great way to introduce your brand, products and services as well as the motivating ethos behind what you’re doing.
What prompted you to start your new business, was there a gap in the market or something you were passionate about?
Video allows you to communicate your values, motivation and passion to a wider audience, and by doing so helps to encourage engagement with what you’re hoping to achieve. People buy products and services for all kinds of reasons and it’s rarely just about utility. They are looking for reasons to identify with your brand, and videos give you the perfect opportunity to showcase what you’re all about.
START-UP VIDEO PRODUCTION FROM EIGHT ENGINES TO GET YOUR BRAND NOTICED
At Eight Engines, we’re passionate about helping startups tell compelling stories. We can help you create engaging video content that delivers results.
We work with you to create video that captures, captivates and converts, and that can easily be used across your marketing channels. We enable you to make the kind of compelling initial impact that can make a tangible difference to the performance of your business.
To find out more about what we offer and how we work, call 0161 974 1319 or use our online contact form.