Corporate video production is for every business.
Corporate video is often discounted as a potential marketing tool by some businesses before it’s even been properly considered. They may feel that their particular business doesn’t lend itself to video, or that their industry is too dry and dull. They may feel that their brand isn’t strong enough to make the kind of visual impact they imagine is needed. Or they may feel that it’s an optional extra and the marketing budget is better spent elsewhere. Perhaps, a business may feel that it’s too small to justify marketing video production.
Dismissing video production out of hand can be a lost opportunity for your business. There’s no industry or size of business that can’t tell a compelling story that could give its marketing efforts a real boost. In terms of investment, video production can give a greater return than other forms of marketing spend. It has a direct impact that other forms of marketing just can’t compete with.
Still not convinced? Read on.
THE CHANCE TO TELL YOUR STORY
No one goes into business purely to make money. There’s usually a range of different motivations driving their decision. It might be a passion for something, spotting a gap in the market, or as a response to a personal setback such as redundancy. Whatever the reason there’s usually a compelling story behind business creation. With social media and much greater interactivity driving the expectations of consumers when it comes to their business, telling your story can be a key means by which to drive brand engagement.
People relate to people. Seeing the business founder talking about their story can have a powerful human impact on the people watching.
It allows you to tell the story of your business
It’s not just about the personal stories involved, there’s also the story of the business to consider. What are the business aims? How does your product or service differ from that of your competitors? How does your business serve the local community?
Video productions allow people to get a better understanding of what your business is all about and what using your product or service might mean for them. What do your premises look like? What kind of people work for you? People are usually intrigued and interested by the daily operations of different businesses and companies. Video can make your business more transparent which again can drive engagement.
VIDEOS APPEAL TO DIFFERENT AUDIENCES
Everyone consumes information differently. While some people may be happy to plough through large amounts of text, others prefer something more instant. The aim with content is to educate. You may be educating people about your business and how they can find you. You might be educating them as to why your products or services are superior to those of your competitors. No matter what you are selling, your content marketing strategy boils down to educating people within your target audience.
Corporate video production gives you a chance of reaching the growing proportion of people who prefer video content over text. Without video you are all but giving up on ever reaching those people. Rejecting corporate video production out of hand could increasingly put your business at a competitive disadvantage.
VIDEO CONSUMPTION CONTINUES TO GROW
The consumption of video content continues to increase across social media at the expense of text. Video driven platforms such as Tik Tok continue to grow in popularity, and other established social media channels report a consistent uptick in the amount of video content on their platforms. According to these video marketing statistics for 2020, 78% of people watch videos online every week, and 55% of those watch video every day. 72% of customers prefer learning about a product or a service through video.
By 2022, 82% of all consumer internet traffic will come from online videos and the number of videos crossing the internet per second will be 1million.
Video is well on its way to becoming the expected means by which businesses reach customers. If your business doesn’t produce video content then it’s likely to be left behind.
Why make it more difficult for potential customers to find out more about your products and services?
BUILD YOUR BRAND IDENTITY AND AWARENESS
A challenge faced by all kinds of businesses is how a brand can spread its message across diverse platforms and talk to different audiences through unique content. Your brand’s identity and personality are based almost entirely on the content that you decide to communicate to the world. Customers and potential customers will form their opinion of your brand through that content. Even if you’re not giving much thought to your brand identity, that won’t stop your customers from forming their own associations with your brand. It’s much better to try and attempt to shape how your business is perceived. Video content is a powerful means through which to do that.
It’s not only helpful when it comes to creating customer interest and driving engagement. Creating video content in itself can be useful for the business in terms of shaping, understanding and applying a broader brand identity. Creating video content requires you to think visually about how you talk about and represent your brand. It can clarify aspects of your brand, accentuate some angles and highlight what isn’t working. This in turn can influence how you communicate your message through other marketing channels.
VIDEO SHOWCASES AND EXPLAINS YOUR PRODUCTS BETTER
Why show off your products in flat and lifeless two dimensions when you can give them and your customers the 3D treatment? Video can bring your products to life like nothing else. They enable your customers to better understand colours, design, shapes and sizes. If you are trying to attract people to your establishment they can better appreciate what the attractions are through video than they could on photographs. Video engages our natural curiosity.
There are some good reasons behind this. The human brain actually prefers visual explainers. 90% of the information that gets transmitted to the brain is actually visual and people retain 80% of what they see, compared to 20% of what they read. So, creating video content immediately gives you an advantage when it comes to creating meaningful customer engagement. They’re much more likely to remember your visual content than they are your written content.
EIGHT ENGINES CAN HELP BRING YOUR BUSINESS TO LIFE
At Eight Engine we are skilled at creating powerful video marketing videos that really get results. We work with you to create world-class content, whatever the size of your business..
Why not get in touch to find out how we can help you create brilliant video content that sparks interest, encourages engagement and builds loyalty?