BAM UK & Ireland: Element 1

Key Points

• Client: BAM UK & Ireland
• Job Title: Element 1 Case Study
• Job Type: Construction & Sustainability
• Location: Active construction site
• Time Frame: One-day shoot
• Key Features: Five vox pops, dynamic b-roll (handheld, drone, GoPro-rigged shots)
• Purpose: Social media distribution

The Challenge

BAM UK & Ireland had developed a hydrogen-fueled excavator, a groundbreaking innovation aimed at reducing emissions and making construction more eco-friendly. The challenge? Making people see the impact of this new technology—showcasing it in a way that felt exciting, accessible, and forward-thinking.

They needed a visually compelling case study video to bring awareness to the Element 1 scheme, positioning BAM as a leader in sustainable construction. With plans to use the video on LinkedIn and for industry awards recognition, the storytelling had to be clear, engaging, and impossible to ignore.

The Plan

With just one winter day to shoot on an active construction site, our approach had to be sharp, efficient, and visually impactful.

To bring the innovation to life, we focused on three key elements:
1)Real voices – We filmed five vox pops, capturing insights from engineers, project leads, and sustainability experts. Their perspectives added credibility and depth, making the technology feel both innovative and practical.
2) Immersive visuals – A mix of handheld footage, drone shots, and a GoPro rigged to the excavator gave a first-hand experience of the machine in action. The aerial views highlighted the scale of the project, while the mounted GoPro provided a dynamic, behind-the-scenes perspective.
3) High-energy storytelling – Given the short winter daylight hours, we maximised every shot, ensuring the final edit had a strong narrative flow, cinematic quality, and clear messaging about BAM’s role in sustainable construction.

The Results

The final video became a powerful tool for BAM UK & Ireland, helping them achieve their key objectives:
- Showcasing innovation – A compelling visual story that made the hydrogen excavator’s impact clear.
- Driving awareness – Engaging content designed specifically for LinkedIn and social media audiences.
- Industry recognition – The video was used to support BAM’s Element 1 scheme in gaining awards recognition and was featured in an article on constructionnews.co.uk

Through a bold, immersive approach, we didn’t just document a machine—we captured a movement towards a greener future for construction.

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