Dragonpass: Rebrand

KEY POINTS

Client: Dragonpass
Title: Documenting the Travel Experience
Type: Brand Content & Campaign Assets
Location: Virtual Production Stage, Manchester
Timeframe: Two-day shoot plus one day of pre-lighting
Deliverables: 46 photography and video shots across 11 scenes, one hero film in both 9:16 and 16:9 formats
Team: Full in-house Eight Engines team, across creative, production and post
Cast: 13 actors

THE CHALLENGE

Dragonpass approached us with a clear creative direction. They wanted a large bank of content that mapped out a traveller’s journey through their airport lounge experience. However, access to real airport lounges was off the table.

Instead, we were provided with ten gradient backdrops, each designed to reflect a different part of the travel process. The visual brief called for a calm, ultra-modern and polished aesthetic. The challenge was to achieve that standard without shooting on location.

THE PLAN

To meet the brief and create a consistent, premium look across multiple scenes, we chose to shoot on a virtual production stage. This approach allowed us to render digital environments on large LED walls that behave like physical sets.

We had full visual control, fast set transitions, and a clean, seamless aesthetic across all 11 scenes. This technology is relatively new and requires a specific lighting strategy. In the two weeks leading up to the shoot, our team refined a custom lighting setup tailored to the LED environment.

Our in-house team made a significant difference. Having worked together for years, we operate with a shared understanding of each other’s processes, which removed friction and sped everything up. In just two shoot days, we delivered a complete, high-end production.

We handled every element from casting to final post-production, collaborating closely with the Dragonpass internal team, including creative leads Nima and Lauren.

THE RESULTS

We delivered 46 tailored shots across 11 designed scenes, along with a hero film that captured the full journey. Each piece was formatted for both vertical and horizontal use, ready for rollout across social media, web and internal channels.

The content forms a key part of Dragonpass’ new brand direction. Using the virtual stage helped us reduce total production time and cost, while raising the creative standard.

This project also demonstrated the value of our in-house model. Our tightly integrated crew worked at a pace and consistency that would be difficult to achieve with freelance teams. That efficiency meant we could deliver a polished campaign without compromising budget or timeline.
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There is a huge amount of content for this project, so here is a reel of some of the clips: