Rolex Jackpot

Key Points

• Client: Lucky Block
• Job Title: Rolex Jackpot
• Job Type: Campaign Film Production
• Location: Milan, Italy
• Time Frame: Shot in June 2025 and released one week later
• Deliverables: End-to-end film production for a high-impact social campaign
• Impact: 71,000 views, 1,300 retweets, 1,500 likes, and 1,200 comments on Twitter in 24 hours, all organic

The Challenge

Lucky Block was launching a headline giveaway: win a Rolex or take $50,000. But the ask wasn’t just to promote a prize — it was to sell a lifestyle. The brand needed to speak directly to its VIP audience. People who see themselves as bold, aspirational, and just a step away from living large.

This couldn’t look like a prize draw ad. It had to feel like a personal invitation into something exclusive. Winning wasn’t just about walking away with a Rolex. It was about stepping into a new tier of life. The campaign needed to carry that message through every frame.

The Plan

We focused on one key truth: for Lucky Block’s audience, status matters. So we built a story around legacy, not just luxury. The Rolex became more than a prize. It was the symbol of a moment when everything changes. When you go from player to VIP.

To create the right atmosphere, we drew on the energy of Milan — confident, stylish, and unmistakably elite. We were already filming another Lucky Block campaign in Italy, so we seized the chance to use Milan’s elegance as the backdrop for this film.

The tick of the watch set the rhythm. It gave us a clean structure and a subtle tension. Each scene — from the luxury hotel suite to the city streets — was designed to feel purposeful and precise. Every detail was polished. Every moment aspirational.

We handled the project from start to finish. That included casting, locations, travel, hiring a Rolex, and full post-production. We used split screens and macro shots to heighten the drama and scale. The film built to one pivotal choice: cash or crown?

The Results

Shot in June 2025 and released just one week later, the film immediately resonated with Lucky Block’s VIP audience. Within the first 24 hours:

• 71,000 views on Twitter
• 1,300 retweets
• 1,500 likes
• 1,200 comments

No paid media. Just strong emotional pull and top-tier production.

The film shifted perception. Lucky Block became more than a platform for giveaways. It became a place where ambition gets rewarded and VIPs are recognised. The campaign delivered both engagement and long-term brand value.

Client Feedback

“They delivered on time, embraced our ideas, and brought their own. Everything was on point with our brand and tone. It wasn’t just high-quality content. It was over-the-top production. This campaign helped drive real engagement and brand awareness.”
— Mario, Head of Brand, Lucky Block