Mega Slice

Key Points

• Client: Mega Dice
• Job Type: Social-first Campaign Activation Film
• Location: Manchester, UK
• Time Frame: May 2025
• Outputs: One hero film and two scripted video pieces
• Turnaround Time: 7 days

The Challenge

Mega Dice needed a high-impact piece of video content to launch their Mega Slice campaign. The idea was to celebrate Bitcoin Pizza Day with a branded pizza van that would tour crypto conferences handing out free slices. The event itself nods to a historic Bitcoin milestone: the first real-world transaction using crypto, where someone paid 10,000 BTC for two pizzas.

There was one major catch. Everything needed to be delivered in a single week. The van hadn't been built yet. There was no creative. But the team had a clear ambition to produce something distinctive, exciting and shareable.

The Plan

We moved quickly. The starting point was culture. Our team locked in on a creative direction inspired by the opening of 2001: A Space Odyssey. The iconic score had just entered the public domain, which meant we could use it legally and affordably. That gave us access to a moment that felt premium and cinematic, without the premium cost.

This wasn’t just about classic film. The Barbie movie had recently paid homage to the same scene, making it a relevant and recognisable reference for Mega Dice’s core demographic of 25 to 35-year-olds. It was fresh in the zeitgeist and instantly attention-grabbing.

To solve the van problem, we sourced one, wrapped it in Mega Dice branding and built out an entire visual identity within 24 hours. The shoot took place at Big Shed Studio in Manchester just three days later. We wrapped production and turned around a full post-production edit in just two more days.

The Results

The hero film, along with two scripted supporting videos, became central to Mega Dice’s social launch of Mega Slice. The campaign drew strong engagement across X and other social platforms and sparked a measurable uptick in campaign participation and new user sign-ups.

Client feedback was equally strong. Here’s what Chad Arendse, Social Media Manager at Mega Dice, had to say:

“They didn’t just make a good video—they gave helpful advice, listened to what we wanted, and made sure everything turned out great. It felt like they were part of our team, not just a company we hired.”

The only suggested improvement?

“Add a popcorn machine to the studio—watching the final video felt like a cinema experience.”

That’s exactly the kind of response we aim for. A creative idea that hits culturally, executed quickly and cleanly, with a result that feels big, bold, and completely on brand.