Our client, Transport for Greater Manchester, are part of the #IsThisOK campaign which seeks to raise awareness of gender-based violence such as sexual harassment in public spaces.
As part of this campaign we produced 3x scenarios which take place on Greater Manchester's public transport network.
All the video content was to shared on social media.
As the videos are intended to illustrate an important yet sensitive issue, it was vital to ground the scenarios in reality in order to affect the most impact.
In addition, our client also required photography assets to help bolster the campaign.
In the pre-production phase, we collaborated with Transport for Greater Manchester in both the scripting and casting processes to ensure our visions were aligned for the project and the tone was correctly pitched. We also submitted detailed storyboards which assisted the client in planning and mocking up their OOH displays.
In order to maximise the budget, we shot the three scenarios in two days, working with public transport operators to shoot on trams and buses.
Also, given that the videos were only to be shared as reels on social media, there was no need for us to shoot in the regular 16:9 format. This allowed us to tailor our framing and lighting for 1:1 and 9:16 ratios.