Teaching for Creativity

Key Points

Client: High Peak, Bright Futures
Project Name: Teaching for Creativity
Location: Peak District, UK
Job Type: Awareness & Fundraising Video
Time Frame: Single-day shoot across two schools
Delivery: Promotional video combining b-roll, interviews and creative projections
Target Audience: Primary schools and charitable funding bodies
Goal: Raise awareness of the Teaching for Creativity initiative and attract further funding

The Challenge

How do you showcase a project that’s as ephemeral and emotional as creativity itself? Teaching for Creativity brings artists into Peak District primary schools, working alongside teachers to embed imaginative practices into everyday learning. It’s all about new ways of thinking, not just new things to do, and that’s not always easy to film. High Peak, Bright Futures needed a compelling way to capture this impact, share it with future partner schools, and inspire potential funders to back the programme.

But they only had one day. Two schools. And a handful of hours to capture everything that makes this initiative so special.

The Plan

We kept it simple. One day. Two schools. Chinley Primary and Fairfield Infants. Our crew captured a mix of b-roll in the classroom, alongside interviews with participating teachers and visiting artists. This gave us both the heart and the context of the project: voices from those at the front lines of education and creativity.

Then, we introduced a layer of magic.

The artists and teachers had already collected a stunning portfolio of children’s artwork created through the programme. Rather than simply cutting these into the edit, we projected them. Big, beautiful, cinematic projections that became the intro to the final video. A visual metaphor for the central idea: that creativity transforms how young people see the world, and how we see them.

The Results

The final film delivered exactly what the project needed: a visually rich, emotionally engaging story that made the invisible visible. It helped funders understand the value of embedding creativity into teaching; not just through stats and soundbites, but through real moments of joy, imagination and connection.

That projection sequence? It landed. It gave the piece a tone and texture that made it feel more like a short film than a campaign video; something our client said helped it stand out from other pitches and presentations. It’s already playing a role in opening new doors for the programme.

One shoot day. Two schools. A simple idea, elevated. That’s how you make creativity visible (and impossible to ignore).

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