Workman Hero Video

Key Points

• Client: Workman LLP
• Industry: Property Management & Building Consultancy
• Job Title: Brand Video
• Job Type: Scripted, Location-based, Staff-led Corporate Video
• Location: London & Manchester, UK
• Time Frame: 2 filming days + post-production period
• Deliverables: 1x 2-minute brand film, 2x short clips, 1x website banner loop

The Challenge

Workman had just undergone a major rebrand and needed a hero video to mark the moment. One that felt like more than just a visual update — it had to encapsulate who they are, what they stand for, and why they’re different. The video needed to speak to both internal staff and external clients, shining a light on their people and showcasing their expertise without falling into the trap of sounding like every other corporate video.

Their ask was simple to say, but tricky to pull off: tell their story in a way that feels genuinely human and puts their team front and centre — without sacrificing clarity or creativity.

The Plan

We pitched a bold creative: start with a completely over-the-top narrator who gets it all wrong; setting up a film that feels like it’s heading in one (very cliché) direction… only for the rug to be pulled out from under the viewer when a Workman team member interrupts, taking back control of the story. From that moment on, the tone softens and shifts, led by real members of the Workman team, supported by a more curious and characterful voiceover.

This playful twist allowed us to:

• Challenge expectations from the get-go
• Let Workman’s people speak for themselves (without needing to memorise monologues)
• Build authenticity and warmth into the heart of the piece
• Keep audiences engaged through clever use of tone and structure

To bring that to life, our director carried out recces of both the London and Manchester offices ahead of filming: walking the spaces, testing lighting, and finding the strongest compositions to let each location shine. That groundwork meant we arrived on set knowing exactly how to capture the best of both people and place.

Filming across the two offices allowed us to represent Workman’s nationwide presence while showcasing some of the incredible buildings they manage. It also meant we could feature a wider range of team voices, capturing real dialogue from different departments and regions, all tied together by the evolving voiceover performance.

We wrote the script, cast the VO, ran the shoot and post; crafting sharp, simple dialogue for staff while letting the professional voiceover artist deliver the heavy lifting in tone and character.

The Results

The final 2-minute film is a punchy, polished piece of content that encapsulates Workman’s new brand: warm, smart, and full of personality. It’s proudly people-first, but still showcases their nationwide expertise with confidence.

We also delivered:

• 2 cut-down clips for flexible use on social and internal platforms
• 1 website banner loop to extend the life and visibility of the visuals

And most importantly, the project landed exactly as it needed to — delivering on both vision and execution. In the words of Adam Jones at Workman:

“Eight Engines' efforts resulted in a video and three social media clips, meeting expectations. The team managed the project well, provided timely deliverables, and demonstrated transparent processes throughout the engagement. Moreover, Eight Engines' creativity and efficiency stood out.”

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