Raisin UK

Key Points

• Client: Raisin UK (in partnership with PR agency, Jam)
• Project Type: Educational video content series
• Location: Studio-based shoot, Manchester UK
• Timeframe: July 2025
• Deliverables: 13 videos from the first shoot, each between 1:30–3 minutes
• Audience: Raisin's website visitors and customers seeking financial education
• Topics: A mix of brand introduction and short explainers on financial concepts

The Challenge

Raisin wanted to create a suite of short, engaging videos that could clearly communicate complex financial topics to a general audience. The content needed to be both educational and accessible: sharp enough to retain attention, yet detailed enough to provide real value.

Crucially, this wasn’t a one-off project. The videos would be released gradually over a financial year, and Raisin needed a repeatable approach that would ensure consistency in both tone and aesthetic. It had to look good, feel cohesive, and be scalable.

The Plan

To deliver high-quality, high-impact content that was also easy to replicate, we focused on simplicity done well.

We proposed a clean, elegant visual approach: a studio shoot using subtle but stylish set dressing to elevate the look. This meant we could return to the same environment for future shoot days, maintaining a consistent feel across the entire series.

For each video, we created storyboards to ensure clarity for all stakeholders ahead of production. We shot interviews using a three-camera setup, including a motorised slider that added gentle movement to one of the angles. We even left some camera gear in frame on that angle, creating a subtle behind-the-scenes vibe that kept things feeling fresh and visually engaging.

To tie the series together, we filmed a short, branded intro sequence designed to open each video. That way, whether the viewer is watching a brand overview or a deep dive into AER, it always feels part of the same family.

The Results

The first shoot delivered 13 high-quality videos, each landing in that ideal 1:30–3 minute sweet spot; long enough to educate, short enough to hold attention.

The clear visual identity, repeatable format, and warm, confident tone have helped lay a strong foundation for Raisin’s ongoing video content. So much so, we’ve already been booked for future shoots to expand the series.

By making the complex simple, and the production seamless, we’ve helped Raisin create content that not only informs, but stands out.