Dragonpass Rebrand Stills

Key Points

• Three-day production: one dedicated pre-light day followed by two shoot days
• Photography and video captured side-by-side to maximise efficiency
• Led by photographer Tom Cox, supported by a lighting assistant
• End-to-end photography delivery, including capture and retouching
• Premium, flexible image library created to support Dragonpass’ rebrand across multiple channels

The Challenge

Dragonpass required a comprehensive set of high-quality stills to support a major brand rebrand, capturing multiple environments, use cases, and moods within a tight production window.

The challenge was to deliver a broad and polished image library while sharing studio time, sets, and lighting with a full video production; without compromising creative quality or slowing the schedule.

The Plan

To ensure a smooth and efficient shoot, the team scheduled a full pre-light day to design and lock in lighting setups across all scenes in advance. This allowed both photography and video teams to work from a shared visual plan once principal shooting began.

Photography and motion were carefully coordinated throughout the two shoot days, with Tom Cox leading stills capture alongside a dedicated lighting assistant. Tom also oversaw all retouching, ensuring consistency from capture through to final delivery and alignment with the new Dragonpass brand aesthetic.

The Results

The shoot produced a refined and versatile library of premium still imagery that now underpins the Dragonpass rebrand. The integrated stills-and-motion workflow enabled efficient use of time on set while maintaining a cohesive visual language across all assets.

Careful planning, collaborative execution, and attention to detail resulted in imagery that feels polished, modern, and authentic; ready for use across digital platforms, campaigns, and brand communications.

“They helped bring our vision to life with care and creativity and were a real pleasure to work with throughout.”
Lauren Parker, Brand & Marketing - Dragonpass
Brand & Marketing, Dragonpass

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