Case Study

Project Solar x Kevin McCloud

Key Points

Client: Project Solar
Sector: Renewable Energy
Location: UK-wide
Timeframe: Approx. 1 month turnaround (Nov–Dec)
Project Type: Rebrand Launch Campaign

Delivered:

1 x Hero Brand Film starring Kevin McCloud
15 x Social videos, pieces-to-camera & short ads
~50 x Lifestyle & product stills
Scriptwriting in Kevin McCloud’s tone of voice
Full creative development & storyboarding
Two production teams (video + photography)
One-day shoot (with prelight)
Brand film edited & graded in 9 days
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The Challenge

The UK solar industry has a trust problem.

For years, it’s been populated by cowboys and questionable operators. Project Solar are not that. But when scepticism already exists, saying you’re legitimate isn’t enough. You have to demonstrate it.

They were launching a rebranded solar panel offering and needed to reposition themselves as the credible, authoritative, long-term player in the market.

And they needed to do it fast.

After being let down by another provider, we stepped in late, with roughly a month to concept, produce and deliver a full campaign before Christmas.

Sixteen videos.
Fifty stills.
One shoot day.

It had to feel world-class.

As their Marketing Manager later said:

“Eight Engines delivered exceptionally high-quality content while working to tight timelines, without ever compromising on detail or professionalism.”
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The Plan

We started with trust. Kevin brought a lot of that naturally but we had to make sure it felt world class.

We wrote the script carefully in Kevin’s tone of voice, intelligent, grounded, calm. Every line reinforcing legitimacy and long-term thinking.

Then came the logistics.

Two full teams operating simultaneously:

Cinematic video production
High-end lifestyle and product photography

We prelit the location the day before to maximise efficiency. Which meant on shoot day, everything ran like clockwork.

Sixteen video assets.
Fifty stills.
Captured in a single day.

The hero film was edited and graded in just nine days.

Throughout it all, Project Solar experienced none of the chaos behind the scenes.

In their words:

“They were calm, organised, and solutions-focused throughout, which made a complex project feel straightforward.”

That’s what full-service actually means. Not just production. Peace of mind.
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The Results

The impact was immediate.

In the first week of organic launch alone:

8.6% overall engagement rate
11.26% CTR on LinkedIn — well above organic video benchmarks
19.5% engagement rate on Facebook

But beyond metrics, something more powerful happened.

The campaign shifted perception.

The combination of Kevin McCloud and cinematic production instantly elevated Project Solar’s positioning. It signalled professionalism. Stability. Credibility.

As the client put it:

“Their understanding of brand, audience, and objectives really stood out, and the final results exceeded expectations.”

And perhaps the strongest endorsement of all:

“Eight Engines ran the project smoothly from start to finish. The team were proactive, responsive, and well-prepared throughout.”

Five stars across quality, schedule, cost and delivery.

Delivered on time.
Within the agreed budget.
Under serious time pressure.
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