Lamborghini Giveaway

Key Points

• Client: Lucky Block
• Project: Lamborghini or $300,000: The Choice
• Type: Documentary-style hero film and 12 social assets
• Location: Autodromo Nazionale Monza, Italy
• Date: July 2025
• Deliverables: 1 main film, 12 platform-specific edits
• Team: 7 Eight Engines crew, presenter, Lucky Block representatives
• Outcome: Over 200,000 organic views in 24 hours, increased sign-ups and community engagement

The Challenge

Lucky Block needed a film to showcase one of their most ambitious giveaways yet. A competition where the winner would choose between a Lamborghini Huracán or $300,000. But more than just a prize reveal, they wanted something cinematic, real, and emotionally charged. A story that proved these prizes were genuine and earned, not staged.

The location was the iconic Autodromo Nazionale Monza. Famous for being the fastest track in Formula 1 history. With just four hours of access to the circuit, every second counted. The technical setup involved camera rigs on cars driving at high speed, aerial drone coverage, precision sound capture and full coverage of the track. All while keeping the entire shoot safe, secure and seamless.

The Plan

We pitched the idea. Then we took care of the rest.

Eight Engines managed every element of production. We sourced and wrapped the Lamborghini in gold, secured professional drivers, booked Monza, arranged all insurance, safety, travel and logistics, and flew out our crew and presenter.

Visually, we wanted to hit two notes. Cinematic scale, and real emotional detail. We combined long lens track shots, aerials and car-mounted cameras with intimate GoPro footage and behind-the-scenes conversations. The edit was built around a clear narrative arc. Arrival. Briefing. Hot laps. The winner behind the wheel. And the final decision.

Monza’s speed gave the film its energy. The human moments gave it its heart.

The Results

This was one of Lucky Block’s most successful campaigns to date. The film generated over 200,000 organic views in the first 24 hours. It delivered a noticeable increase in platform sign-ups and entries to the competition. Feedback from the Lucky Block community was overwhelmingly positive, praising both the scale of the experience and the authenticity of the winner’s journey.

This project has now become a benchmark for Lucky Block’s upcoming campaigns, proving the value of high-end video in driving real results. As their Social Media Manager put it:

“They didn’t just make a good video. They made something cinematic. Emotional. And completely on-brand.”

And from their Social Media Lead:

“They’re proactive, creative, and deeply collaborative. Every idea we brought, they built on. Every challenge, they solved.”

The winner chose the prize that worked for them. The audience chose to keep watching. And Lucky Block got the kind of results that last.